How SSL Impoves Small Business Websites

May 10, 2019

SSL (secure socket layer) is used to encrypt the data sent between the server (a website) and the client (the users browser).

When an SSL certificate is installed on the server this ensures that sensitive data cannot be intercepted by a 3rd party, like a hacker. Without SSL, all of the unencrypted data can be seen, captured and potentially used for criminal purposes. Websites that employ SSL can easily be identified in a browsers’ address bar which is usually denoted by a green lock icon or the word secure and the url will begin with https – (the s at the end means secure).

Future proof your website with SSL

HTTP or HTTPS, what’s the difference?

The Hypertext Transfer Protocol (HTTP) is the foundation upon which the modern internet is built. It represents a set of rules for transferring data and multimedia files, and every website uses it, including this one. Hypertext Transfer Protocol Secure (HTTPS) is a more secure version of HTTP.

If a website address begins with HTTPS instead of HTTP, it indicates that all the data you send to and receive from that website is encrypted. In that case, even if it the data were to be intercepted by an unauthenticated third party, they wouldn’t be able to decipher it.

To put it simply, if you’re concerned about data security, it’s always good news when the website you’re visiting uses HTTPS instead of HTTP.

Why does a small business website need an SSL Certificate?

In the past it was really only e-commerce websites that would need to use SSL to protect user data like the collection of credit card details for example when making an online purchase. However Google have been pushing for a more secure internet regardless of whether your running an e-commerce website or a simple blog. As a result, web browsers like Google Chrome for example are making it very obvious when a website is not implementing SSL by displaying an exclamation mark in the address bar, and this warning will soon become hard to overlook and eventually will be red, scary, and really off-putting which could send visitors away from your website. This should be of particularly concern if most of your competitors have already switched to using SSL.

Are There SEO Benefits of implementing SSL?

Some search engines such as Google have made it their mission to incentivize website owners to enable the protocol whenever possible. To that end, they’ve made it public that sites with HTTPS connections will receive a boost in rankings in Search Engine Results Pages (SERPs).

At IH Media, we’re particularly mindful about user security, which is one of the reasons why every domain we host on our servers includes a completely free 256 bit SSL certificate.

If you’d like to start hosting your website with IH Media and get a free SSL certificate, or would like more information about our services, contact us today.