Hire a web designer or use a web builder?

Dec 4, 2018

The question is, why hire a web designer to make your website for you when you can just use a web builder and build it yourself for free?”

The truth is, hiring a web designer is not for everyone. Many new business owners are happy spending time using a web builder to create a website themselves. But long term, as their website tries to keep-up with their growing business, this could end-up costing them more money.

What’s a web builder?

Web builders like Wix, Weebly, and IMCreator have been used by many to create a website for their business, even without any design or coding knowledge they can just drag and drop and launch their site within a day. No confusing jargon like FTP handling, domain name registration, nameservers and all that other technical stuff. Just point, click and voila, it’s up and running.

So, what about web designers?

A good web designer can listen to what you want, take your vision and make it a reality. They will also offer friendly advice and guidance along the way as to what will work best for your business. Plus, not everyone has the time to sit down and create their own website, after all, you have a business to run.

The appeal of web builders

For people that don’t understand CSS, HTML and other coding languages, web builders are like a the perfect gift. They enable you to create a website with just a few clicks. You simply drag and drop the preset elements onto your page, and select fonts, colours and even images with just the click of a mouse. They even guide you through the whole process, step-by-step.

So, why hire a web designer?

Firstly, hiring a web designer is not as expensive as you might think. Costs have come down considerably over the past few years, and while web builders appear to be the perfect solution, they can easily lead to problems both now and later on. As your business grows, you’ll need your website to grow with it, and this is where you realise that the ‘free’ website you spent ages creating is now more trouble than it’s worth.

Here are a some common problems that you might experience:

Spiralling costs

The web building service, Wix, offers a basic website builder for free. However, there are two major downsides to their ‘free’ option. Firstly, your website will contain Wix branded advertisements at the top and bottom of each page. Secondly, you won’t be able to use your own domain name for your site, your site address will contain wix.com (e.g. username.wix.com/yoursitename)

To remove the advertisements, use your own domain, and get additional features like Google Analytics and eCommerce, you’ll have to upgrade to one of their Premium Plans.

Personalisation

With a website builder, once you have selected the template for your website, your options to personalise it are severely limited and if you want to change your template then you may have to create the whole thing again. A web designer is able to create a unique and original design for your website that mirrors your business, one that can be very easily changed and developed in conjunction with your business needs.

Ongoing support

Ever tried to have a live chat with someone speaking jargon you don’t understand, or raised a support ticket only to sit waiting days for an answer? Welcome to the world of website builders. When you deal with a website designer, you just pick up the phone and talk to a human being who will solve those problems for you and explain things in a language that you understand.

Time consuming

You have a business to run, customers to tend too, you don’t want to be sat down at a computer late at night scratching your head wondering “why is my contact form not working?” Pay a professional and get it sorted in no time, while you get on with growing your business.

So in conclusion, web designer or web builder? The bottom line is, your website needs to enhance the commercial intent of your business and the choice comes down to risk vs reward.

If you don’t make much money or have an unproven business concept, then maybe the website builder is the most affordable option to you. But you shouldn’t rule out hiring a website designer, talking to one can open up other possibilities.

For those that are happily ticking over, value their time and would like their business to move forward. Then you should contact IH Media today.