Why do I need a website?

Nov 1, 2018

When meeting small business owners to discuss the possibility of them having a website, one question that crops-up on a regular basis is “but do I really need one?”

In my experience, some small business owners believe that there’s no real benefit in having a website today, and see it as an unnecessary expense. When in reality, not having a website could be costing them time and money. Your company’s website can be a highly effective marketing tool and be very cost-efficient.

So, the simple answer is “absolutely

Here are just 5 reasons why having a website, is a must:

New Customers

Now more than ever, consumers use the internet for finding the products or services they need, even if it’s to find a local plumber. If you don’t have a website, you have no chance of capturing the attention of these people.

Credibility

Having a good website boosts your credibility as a legitimate business. First impressions count, and a website allows you to make a very strong impression. As well as introducing your business to the customer, it helps to showcase your expertise and better position your business.

Saves you time

Whether you’re trading emails or taking calls – communicating with potential customers can be time consuming. Your website can provide information or answers to common questions, leaving you free to spend your time doing more valuable things.

Accessibility

Having a website means you are approachable 24/7, by both regular and potential customers. Not only will they be able to see the products or services you offer, but they can also interact with you through it. Using email, contact forms, and chat apps, you can talk with customers, get feedback and even create sales.

Marketing

Having a website gives you an automatic online presence, a bit like an online advertisement. Instantly you have another chance to introduce people to your products or services and another way for people to find you.

It’s only natural to have questions and concerns about getting a website. Cost is a common one, but beyond an up-front fee to design the website, the ongoing costs can be minimal. Other concerns often relate to a business not being web-oriented or that it doesn’t want to sell online. A business website can provide so many more benefits. Establishing trust, strengthening your brand, forging better customer relations, and informing a wider group of people about your products or services are all key benefits.

Another common concern is that you don’t have much content to add. Well, you don’t need to. Certainly, more information and frequently updated content is better, but any actual web presence is better than none. Once you have a website, you can always add to it, as your business grows so can your website.